Did someone say free beer?
One of my mine and Stu’s favourite memories from our trip to Amsterdam a few weeks ago was our visit to the old Heineken factory. I’ve had a tour of a brewery before in Bundaberg so I thought I knew what to expect but I was seriously wrong.
The Heineken Experience is so much more than your average brewery tour. It was interactive, informative and most of all FUN! I think a lot of people just go for a free beer at the end but then get caught up in all the history and games inside.
Rather than having a bored tour guide walk you around a disused brewery, the clever marketing people at Heineken have made it a self guided tour with activities in each section to keep everyone interested. I never knew learning about beer could be so good! There’s also free tasters at various points so you’re never too far away from trying the ingredients or the actual finished article. *SPOILER ALERT* – Beer only tastes good at the end, all the ingredients are rank on their own.
I’ll actually let you in on a little secret. I don’t like beer. Believe me, I’ve tried so hard to like it. When we were backpacking throughout Asia, I would have loved to have chilled out with a local beer instead of getting stuck into the spirits straight away or paying a fortune for a cider, but it’s just not for me. The only beer I’ve ever liked was served ice cold in a frozen glass but that means you can’t actually taste the beer which kind of defies the point.. Anyway, you’re probably wondering why I went to the Heineken Experience if I don’t like beer. Simple answer, Stu likes beer. I think it says a lot about the tour if you can enjoy it without liking beer. We saw some families with young children so it’s designed for all ages.
I don’t want to tell you everything you get up to during the tour as I’m sure it’s better when it’s a surprise but expect everything from talking portraits to singing dutch songs to becoming a bottle of beer. It’s amazing!